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Include a business card with your website information, name, address, or a printed out statement showing the item(s) name, item(s) number, price paid, and a small hand-written note thanking the buyer for their purchase. As an example, if you have a refrigerator for sale and you live in New York, someone from California is not going to drive clear across the country just to pick up the appliance whereas on the East Coast might. The worse possible scenario would be to keep a flaw hidden and then have to deal with handling returns as well as losing a buyer. The great news is that eBay has it all! Bid Cancellation If you discover a bogus bidder has bid on your auction, be sure to cancel their bid before the auction ends, which saves you from losing an honest, paying buyer.
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Therefore, be prepared to go the extra mile in providing them with superior service every single time. People that shop are always looking for a bargain, not just any bargain, but something spectacular. This is your opportunity to brag to your customers about the excellent service and amazing products you provide.
If you want to establish quick credibility, you can join the Online Auction Users Association, which requires you to agree to a code of ethics and display the membership logo on all of your auctions. This adds yet one more peace of mind to buyers.